HOUSE OF ANGOSTURA® REPACKAGES INTERNATIONAL RUMS

October 12 , 2017 by: The House of Angostura Angostura

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Angostura® has changed the packaging for all five of its highly acclaimed international rums: Angostura 1824®, Angostura 1919®, Angostura® 7 Year Old, Angostura® 5 Year Old, and Angostura® Reserva. “Every change reflects the
exquisite quality of our rums,” says CEO Genevieve Jodhan, “the new packaging isn’t just aesthetically pleasing, it also centers the brand geographically in its Caribbean birthplace, Trinidad and Tobago and reflects the unique nature of our journey.”

Angostura’s® rums could only be created in Trinidad, a country that is home to adventurous peoples from almost every corner of the world. Today that adventurous spirit is manifest in Trinidad’s music, food, art, and in our unmatched ability to make exquisite rums. Our signature illustration: “The Spirit of Trinidad” captures the ethos, heritage and 192-year history of the House of Angostura®. Each element of this beautiful illustration captures an aspect of Trinidad & Tobago.

Iconic Labels: Labels for the entire range have been completely recreated, including new typography which is streamlined, stylish and evocative of luxury. The iconic butterfly logo of The House of Angostura® has been centred at the top of the front label, and two new brand icons have been added — a map of Trinidad and Tobago on the left, and an illustration of a butterfly and molasses on the right. These images tell the distinctive story of the brand: Butterflies have been associated with Angostura®’s rums from time immemorial, and The House of Angostura® is home to the Barcant Collection of more than 5,000 butterflies. And, of course, all the rums are made at Angostura’s® distillery in Trinidad using the highest quality molasses. Notably, back labels will also carry the Authentic Caribbean Rum Marqué issued by the West Indies Rum and Spirits Producers’ Association Inc., which guarantees that the rum is a genuine Caribbean rum.

New Bottles: In addition to changes to the labels, Angostura’s® three premium rums — Angostura 1824®, Angostura 1919®, Angostura® 7 Year Old — are presented in a heavy, sensuous bottle with a thick glass base. Beautifully shaped with rounded curves, the bottles also use a new “orchid closure system” which is both easy to open, yet safely secured for the customer’s protection. All five bottles are ergonomically balanced and shaped to facilitate storage and usage at the bar. The signature of Dr. J.G.B. Seigert, the founder of Angostura® and the crest of the House of Angostura® are also emblazoned on all the bottles. This premium packaging places Angostura’s® sipping rums where they belong — alongside the world’s best whiskys and spirits.

The Spirit of Angostura® Illustration: All five rums bear a unique illustration on the bottle closure, called the Spirit of Trinidad and Tobago, which reiterates the brand story through portraits of a beautiful dancing woman, sugar cane and Trinidad’s awe-inspiring Scarlet Ibis. The top of each bottle closure also bears a map of Trinidad and Tobago.

  • The Ship: Symbolic of the transportation of slaves and indentured labourers. Of rumrunning up the eastern coast of North America. Sailors on these ships were rewarded for their hard work with a tot of rum, or grog!
  • The Scarlet Ibis: Brilliant and bold red plumage echoes the colours of Trinidad and Tobago’s Flag. The Scartlet Ibis takes pride of place on the national coat of arms.
  • The Sugar Cane in Arrow: The silvery blooms signal the ripening of the luscious, sweet, sun-ripened sugar cane. Molasses from the sugar cane is the first and most essential ingredient in Angostura’s fine rums. The Dancer: She is the joyous Spirit of Trinidad and Tobago. Earthy, sensual and all woman! She represents the cultural heritage of the nation beginning in the days of the Amerindians.