NOLA–don’t call it a comeback–but we’re headed back to the city of Sazeracs and Mardi Gras to join the best of the industry for another round of Tales of the Cocktail (TOTC) from July 16-21. With seminars diving into industry trends for brands and bar teams alike, immersive tasting rooms, exciting activations and the Spirited Awards, this gathering is one we look forward to each year. We especially look forward to seeing the innovative ways bartenders and beverage brands incorporate ANGOSTURA®aromatic and orange bitters their cocktail creations.
This year, attendees can head to the Bitters Bookstore from July 16-20 to pick up some light reading material and a few bottles of ANGOSTURA aromatic and orange bitters for purchase. There, you’ll also find a display of our fan favorite mini bitters bottles. Remember: these mini bottles are exclusive to events and aren’t available for retail sale, so you’ll want to run over to the Royal Sonesta to grab a few (to keep in your back pocket or use on your flight home) before they’re gone!After a few days of dashing around town, you can find us in the lobby of the Royal Sonesta (TOTC headquarters for the week) where our team will be paying homage to our Trinidadian roots.We’ll be serving the Trinidad Sour, a bitters-forward classic also featuring rye, orgeat and lemon juice; and the Liming Hour, complete with gin, sparkling wine, simple syrup, mint and a generous helping of ANGOSTURA aromatic bitters.
Visit us on Saturday, July 20, from 3-5 p.m. for a taste of Trinidad crafted by The House of ANGOSTURA’s chief mixologist, Raymond Edwards. For those who haven’t had the chance to meet Raymond, after more than a decade in the industry and a stint at the World Spirits Academy, he has mastered the versatility of the portfolio of products in the House of ANGOSTURA®, accentuating flavor or balance in any cocktail. Even while behind the bar creating unique and memorable cocktails, Raymond looks forward to opportunities to educate and inspire bartenders and share his love of the craft – so, be sure to stop by to say hello!
Later that night, we’ll be suiting up for the annual Spirited Awards and we’re jazzed to once again sponsor the award for Best International Bar Team, which recognizes the best collection of talent working in an International bar today, including bartenders, barbacks, servers and front of house. You can find the list of the top 10 nominees here.
We’re also especially excited to cheer on The House of ANGOSTURA’s very own Global Brand Ambassador, Daniyel Jones, who is a finalist for the Best American Brand Ambassador Award, which recognizes the International ambassador whose creative use of brand communication, combined with personality, has had the most impact on the promotion of drink brands through engaging the trade and executing compelling education and seminars. Anyone who has ever met Daniyel not only knows he is a master behind the bar but has witnessed firsthand his passion for spreading the ANGOSTURA love and the spirit of Trinidad globally, and our industry is certainly better for it. We’re rooting for you, Daniyel! Not able to make it down to The Big Easy in person this year? As always, we’re making it easy for you to join us in spirit(s)! Stay tuned to our Instagram Stories @angosturahouse during the week of July 16-21 for live coverage from the streets of New Orleans and check back here on our blog after the show wraps for a recap of our favorite highlights and learnings from the week.
Until then, laissez les bons temps rouler!