Angostura® Aromatic Bitters was a featured sponsor at the Emperor’s.
Presenters explain the history of Angostura® Aromatic Bitters and why it’s such a vital ingredient for bartenders. One of the points touched on is the story behind the iconic label. Angostura’s unusual oversized label derives from Trinidad’s laid back philosophy. There were two people put in charge of the packaging: one man to buy a bottle and another man to buy a label. Both men went out on their own in search of a label and a bottle. When they met back at the office, they realized that the label was much larger than the bottle. There wasn’t any time left to correct the mistake so they just decided to make it work.
“If you’re in a bar and it doesn’t have Angostura® Aromatic Bitters, it’s not a bar!”